Old news already, but
Google's
purchase of
DoubleClick is a pretty big deal. Google already owned most of the online ad revenue, and now they own the rest of it. Granted, their
evil quotient just went up again, but I guess everybody cashes in sometime. I can understand how Yahoo! was outbid, but Microsoft still has
$29 billion in the bank.
Ballmer says advertising is important, but he seems incapable of doing anything about it. I suppose he's counting on his
geniuses to invent something new. So far, they sell ads on
MSN &ndash like, wow. Good luck with that, chump.
But honestly, what is the deal with Ballmer? Last time it was
YouTube:
I am surprised that Google would pay $1.6 billion for it.
No. I'm not saying it is overvalued. I'm not trying to say that. It depends on a set of factors. I'm not saying I wouldn't write a check for that amount of money. I might.
Oh yeah? Well, buddy, if you
can't innovate within your company, then you'd better stop dithering and buy something.
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