15 Apr 2007

DoubleClick on Google

Old news already, but Google's purchase of DoubleClick is a pretty big deal. Google already owned most of the online ad revenue, and now they own the rest of it. Granted, their evil quotient just went up again, but I guess everybody cashes in sometime. I can understand how Yahoo! was outbid, but Microsoft still has $29 billion in the bank. Ballmer says advertising is important, but he seems incapable of doing anything about it. I suppose he's counting on his geniuses to invent something new. So far, they sell ads on MSN &ndash like, wow. Good luck with that, chump.

But honestly, what is the deal with Ballmer? Last time it was YouTube:
I am surprised that Google would pay $1.6 billion for it.
No. I'm not saying it is overvalued. I'm not trying to say that. It depends on a set of factors. I'm not saying I wouldn't write a check for that amount of money. I might.
Oh yeah? Well, buddy, if you can't innovate within your company, then you'd better stop dithering and buy something.

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