Tropicana has a long-running loyalty campaign for their orange juice: you get 10 Aéroplan miles for each bottle of sugar-water you buy. They print a little code at the top of each carton, and you go to their website and enter the code to get your points. Sounds great, right?
The problem is that Tropicana can't seem to print the codes legibly. Every single time you try to enter a code, there's some problem or other: either the code is completely illegible, or the code isn't recognized, or a cosmic ray strikes their server, but whatever it is, you don't get your points. Furthermore, if you're trying gamely to puzzle out the code, the system locks you out, figuring you're trying to guess the code randomly. Check out these beauties:
Although I don't like to ascribe to malice what is more easily explained by negligence and sheer incompetence, this has been going on for years. I can't help but suspect at this point Tropicana's behaviour is willfully fraudulent: they print the offer on the carton to influence buyer behaviour, but they make it too irritating, difficult and time consuming to actually get the points. They could easily prove me wrong by fixing this problem, but something tells me they won't.
2 comments:
I never sign up for those things, because the first information you have to surrender is your name, address, phone, and email address. Then you get an onslaught of spam and junk mail, and in the US, you've established a "business relationship" which means the company can get around the Do Not Call registry.
And all I wanted was a glass of orange juice.
Must be nice to have a Do Not Call registry. They're working on one here in Canada as well, but we get around the lack of it pretty effectively: we have no home phone. That does the trick.
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