23 Apr 2010

Attention whores in the reputation economy

Yesterday on my way home I saw an ambulance driver texting as she drove. (At least she didn't have her siren and lights on.) But that wasn't the ironic part - no, that was the act of will that kept me from whipping out my phone and tweeting about it. Or better yet, whipping out my phone, taking a picture of her while I attempted to drive, and then tweeting the link. On the whole I'm glad I made it home alive.

The walk to the subway station this morning was surreal. It was snowing pink cherry blossoms which covered the streets and the grass, making me think of nuclear fallout and what a challenge it would be to clean that up if it wasn't just, you know, flower petals.

So then at the subway station there were new additions to the usual gauntlet of free newspaper pushers: a couple of well-scrubbed men pushing The Watchtower. So many voices clamoring to be heard.

The problem isn't an attention deficit, it's a surplus of bullshit. We create a cloud, a lake, an ocean, a galaxy of data, simultaneously afraid of where all this data is going and afraid that if we don't reveal more our voice won't be heard. We've reached the point of saturation with trivia and are waiting for the tool that will come along and stitch it together, but we're afraid of what that'll show. Mostly we're afraid that it'll expose our banality, our utter simplicity and lack of special worthiness of this embarrassment of riches that has been visited upon us.

I have the whole of human knowledge at my fingertips and I want to know more about the Octomom.

No comments: