National Public Radio published an article about the public's lack of trust in the media. They point to examples perceived political bias at CNN and Fox News, and the biases of the reporters in question, but they pointedly ignore corporate influence on news coverage.
But focusing on the popular political differences between Democratic and Republican news outlets is convenient for an organization like NPR, which is beholden to the corporate sponsors who pay for large 23% of its budget. One need only hear "brought to you by Archer Daniels Midland, Supermarket to the World" to understand who has influence over NPR's editorial policies. It really doesn't behoove NPR to point out that the public shouldn't trust NBC's analysis of war planning, since NBC's parent company General Electric does on the order of two billion dollars per year in DOD contracts.
The differences between Democratic and Republican policies are conveniently distracting, pitting the snake handlers vs the sodomites, the sheet-wearers vs the welfare queens, etc. Consolidation of media ownership continues apace, with major corporations effecting central control of all types of media. The recent media extinction events have helped speed this process, and media co-ops have yet to attract a major audience.
The media can't police itself, it sold us out a long time ago. But its attempts to shift the blame for its lack of public trust to its reporters and editors is increasingly obvious and ineffective.
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