When it comes to being a successful post-imperialist power, the United Kingdom is the out-and-out winner. Despite centuries of malfeasance, The United Kingdom has rebranded itself as a charming, cuddly nation of quaint historical quirkiness – bumbling bobbies and rambunctious royals, pushing prams and riding double-decker buses, carrying brollies and wearing funny hats, powered by tea and crumpets, bangers and mash, and the occasional haggis. James Bond has provided the most compelling model of masculinity for two generations. Brittania rules the cultural waves, providing an aspirational brand the likes of which the world's middle classes can't get enough.
The US ought to study these techniques. The days are quickly passing in which the US can exercise its droit de seigneur on the territories, people, and resources of the world and brush aside its ill will through well-placed slaps and tickles. The United States needs to learn to capitalize on the emotional weight of its chief cultural exports: the hamburger, the Internet, film, software and music, and car culture – and it must not allow anything to cheapen them.
It would be a good start to avoid spouting hypocritical insults at emerging superpowers, keep the welcome mat out, and make friends with the neighbours. Once it has stopped making enemies, the charm offensive can begin, and the US could one day attract the world's attention in a good way.
1 comment:
Oh Darwin, the articles you posted are so true...
A much needed change is urged. Once American politicians/leaders recognize that is not all about 'me, myself and I' and become part of the global well-being- that's when perceptions might change.
An individualist culture has its pro's and con's. I once praised the States for being independent thinkers, but I learned that is not it.
Burgers are no longer sexy. I still love Freedom Fries though :)
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